When they feel good, so do we.
It can be challenging to find pet food that keeps your furry family members happy and healthy. It’s a big relief when you find the right one.
As many pet parents know, it can be difficult and disheartening when your pet isn’t feeling their best. Even more disappointing is that the culprit is often the food they’re eating. Making decisions about their diet can feel like a guessing game.
Go! Solutions solely exists to make functional pet foods that address long and short-term dietary needs, and never stops working to make sure pets — and their parents — can find relief.
We showed how beautiful it can be when pets can be their adorable, goofy, and mischievous, selves when they’re healthy and happy.
Because feeling good feels good.
What relief feels like.
Slow motion black and white footage shows pets doing what they do when they feel like themselves. Classical music underscores the joyful moments, before we cut to normal speed and full colour moments of the pet parent feeling the same happiness and relief their pet does.
The result was a campaign that defied category conventions to improve brand awareness and retail sales.
Taking cues from the brand.
Rather than focusing on the problem, we show the solution that Go! Solutions provides, and mirrored the black and white imagery on the product packaging to reinforce brand linkage.