Don’t roll over.

In 2025 mortgage rates drastically increased. And the 70% of Canadian homeowners with mortgages up for renewal that year were afraid that they wouldn’t be able to manage even a small rate increase. Meanwhile, the big 5 banks — the most common lenders — rely on their existing mortgage clients to renew with them without question.

Dominion Lending Centres needed to educate homeowners about the possibility of better rates and mortgage solutions. The strategy was to inform homeowners that they can change their mortgage lender to Dominion Lending Centres, whose mortgage experts can help find them the best rate and option. The creative campaign informs the audience that they don’t have to “just roll over” their mortgage (or for their bank) — Dominion has solutions.